Our Standards
& Core Values

Thoughtful

Our approach to farming is, in a word, thoughtful. Thoughtfulness is evident from each one of our family farm businesses to each package we send to you. Thoughtfulness is what allows Pure Bred to offer a higher-quality lamb than anyone else, and what makes Chef Thomas Keller’s restaurants some of the best in the world. By being thoughtful, by focusing on quality and our core values, we are making the world a better place.

Holistic

We believe that what matters most in our lives is the positive impact we can have on the world around us every day, with every action. This belief is at the heart of the Pure Bred mission. It not only guides us as caretakers on our holistic farms, but also informs the way we treat our partners, team members and you.

Open

At Pure Bred, we have nothing to hide. On the contrary, we are eager to share the unique, holistic way we do things. We think that if more people lived this way, the world would be a better place. In that spirit, we selectively partner with brands that believe in transparency and bring you ingredients that you can not only enjoy — but feel good about. You can be confident that when you buy from us, you are buying the best.

Respectful

We believe that all living things — including our lambs — deserve respect. We make a conscious effort to enrich the lambs’ lives through their surroundings. We regularly monitor our flocks to make sure they have everything they need to live a healthful and comfortable life.

At a Glance

We set out with the simple goal of establishing the best-possible lamb farm. Along the way, we ended up developing a patented system for managing livestock that challenges convention, leads by example and cultivates respect for the source of our food.

Most important are the advantages for you: We want to show you where your food is coming from, to inspire confidence in your ingredients and strengthen your connection to the natural world.